Market research

This week we were focused on search who are our competitors. We understand that most of the applications in the market are about decision making and not about the feeling after the decision.

We make more interviews ad we so that indeed there is a feeling of miss out and thoughts about the other option ("what if"). But in the interviews, we understand as well that people moving on from that feeling after some time and in general feeling good with there life from the decision they make.

We understand there is a lot to research more and understand better the needs of the user and this is what we will do this week.

ILU team