How to start building a product?
We interviewed and discussed with people that answering our “target audience”.
We will continue to have more interviews in the following weeks.
We started to think about the "Millennials" generation and “the need” for this population.
One of the most common behavior “Millenials” experience is FOMO: The "Fear Of Missing Out".
We believed we found an interesting idea that causes this generation to feel a lack of well-being.
We had more discussions about it, which made us realized that we might need to focus on “decisions” in general- which make them feel that they “missed” something else, and not only about the “FOMO” anxiety.
We are trying to get a sense of feeling that decisions making causes this generation to feel that they “are missing/missed” and that causes them a low well-being.
We see that “missing” as a feeling can be in the “Everyday” decision and also with the ”Big” decision that this generation is taking.
In Hebrew, missing something call "Fisfus" and this is why we chose this name for now.
In the following week, we are going to get more focused on the specific problem; we will define “The persona” and might even start to think about the solution for those needs.
Wish us luck,
Fisfusim team
